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“The company needs to support multiple platforms and devices or risk Windows 10 becoming irrelevant to sizable numbers of individuals and organizations.” “Microsoft has simply missed the boat when it comes to owning meaningful share, especially in mobile devices,” he told TechNewsWorld. Microsoft’s multiplatform strategy is “highly innovative,” but it’s also a recognition of the company’s past strategic mistakes, said Charles King, the principal analyst at Pund-IT. Devices for other platforms require Microsoft apps for those platforms be installed on those devices - apps such as OneNote, Office, Xbox Music and an upcoming version of Microsoft’s digital personal assistant, Cortana. Windows devices can simply be added to the PC app. When it’s set up, mobile devices are added to it so information can be synchronized across them. Windows 10 Phone Companion - which is expected to be in the next Windows 10 Insider build scheduled for release in a few weeks - works like a hub on a PC for a user’s mobile devices. “Regardless of the operating systems you choose across your devices - everything important to you should roam across the products you already own - including your phone.” Necessary Strategy

“But, we also realize that many people use iPhones or Android phones, and we want them to enjoy some of their Windows experience and content while away from their Windows 10 PC,” Belfiore continued. “That’s why we built Windows 10 on a common core and enabled Windows Universal Apps, so people using Windows 10 for both their PC and smartphone experience will get an optimal, seamless experience as they transition devices throughout the day,” he added.

“In a multi-device world where you move between your phone, tablet and PC multiple times a day - you expect your experience to go wherever you do,” noted Joe Belfiore, vice president of Microsoft’s operating system group. Microsoft advanced its “if you can’t beat’em, join’em” mobile strategy with Tuesday’s announcement of Phone Companion, an app built into Windows 10 that’s designed to synchronize information across multiple platforms, including Android and iOS.